Tuesday 8 March 2011

Group 4 media piece : Live to Dance

This is our group's (group 4) media piece: Live to Dance



Foundation portfolio evaluation : question 7 : Looking back at your preliminary task what do you feel you have learnt in the progression from it to full product.?

Looking back at the preliminary task towards the opening sequence i can see that i have learnt to film more effectively, secondly i have learned how to edit alot more as ive learned how to add in transistions, cut scenes, change the saturation.
I have also learned how to use blogger/embed videos onto posts which allows me to improve the quality of my posts as i can now put in clips from our opening sequence and other sequences i analyze etc.

I have also learned how to upload videos on youtube aswell, this means that our media product can be viewed by everyone all over the world meaning we could get a reaction from the public of how they feel about it.

Lastly i have also learned how to take a media product/film from concept to cinema as we went through all the stages (albeit in a shorter time span) therefore giving me a true taste of the media industry and what its like to produce a media product.

Foundation portfolio evaluation : question 6 : what have you learned about technologies from the process of constructing this product?

During the course of creating the media product i have learned that youtube can take some time - sometimes long, sometimes short amount of time to process  a piece of media/video

i have also learned how to use a sony handy cam



 - and how to upload it to the mac




, i also learned how to use imovie and change the saturation , speed , add in transistions effects and cut clips of media that we dont want to use in the rough-cut/ final product.

Foundation Portfolio evaluation : question 5: How did you attract/address your audience?



This is the opening sequence with the addition of annotations to address how we plan to attract/address our audience for question 5 of the Foundation portfolio evaluation.

Monday 7 March 2011

Foundation portfolio evaluation: Question 4: Who would be the audience for your media product?

Our film "Live2Dance" would be associated with the dance genre of film, more specifically the street dance subgenre. Therefore this film would be more likely to attract dancers/fans of the dance genre of film as they would enjoy these films and like to go see them when a new one comes out (i.e the Step-up series of films.), which can also suggest that we should target this audience if we were to advertise it/release it as a major film production.

Their tastes are more likely to be similar to the characters in the film as they represent real people who dance. Our audience would also be likely to listen to a lot of rap or upbeat music as if they are dancers then this is the best genre of music to dance to due to the beat in the songs, they would also be likely to shop in shops that sell clothes for dancers or shops that sell trainers, hoodies, tracksuits etc as this is the typical costumer/clothing that is conventional in the dance genre of film , they would also be more likely to watch tv programs such as "got to dance" on sky one which is basically a program about dancers in a competition to win money etc.





This is a picture of "jasmine" the audience member who i have created based on our audience research , she is a "typical" 17 year old girl having grown up in a south eastern area, she also likes to dance and enjoys dance films as they help motivate her to succeed and become a famous dancer, she typically wears clothes that allow her to dance quite easily and since having grown up in an estate has very little money therefore looks to dancing as a way to become successful.

Foundation portfolio evaulation: Question 3: What kind of media institution might distribute your product and why?

Tuesday 1 March 2011

Foundation Portfolio evaluation: Q2: How does your media product represent particular social groups?

In our media product, vikkie plays a female protaganist who aims to achieve her dreams of becoming a famous and successful dancer who is willing to do anything and everything in order to reach her dreams and become a success.

"Nora clark" from step up (2006) is a female protaganist who is a upperclass student at a prestigious dance school who teaches ballet and wants to become a famous ballet dancer and works hard to achieve her dreams.

There are many similarities between the 2 characters:

Firstly both are driven by the goal of becoming a successful dancer, and both work hard to achieve their dreams.

Secondly they both wear similar clothes (which suit the styles of dance) which can suggest that maybe both the characters have a similar taste in clothes/dance style.

Both characters are also major characters in both their films as they both have a leading role as the main protaganists.

However there are also many differences between both the characters:

Firstly vikkie's character is from a lower class background, this would therefore suggest her character is alot more driven to succeed as she has nothing else in her life that she can rely on , therefore this could be her only shot to success.

Secondly , while the costumes for both characters are similar, they are also different, as vikkies character dances in streetdance style whereas Nora clark performs ballet.

Thirdly , Nora is alot more passive compared to vikkies character, as in "live2dance" the characters are constantly bickering with eachother and vikkies is the more dominant one where as nora seems to dislike arguing with channing tatums character.

Lastly nora clark is also the second main character whereas vikkie is the primary character in live2dance.

Foundation portfolio evaluation: Q1: In what ways does your media product use , develop or challenge forms and conventions of real media products.(Part 2 of 2)

"Live2Dance"



Secondly i have looked at our media piece and analysed it and wrote about how film follows the genre/conventions of the dance genre.






1:Text colour. At 0:05 we can see black and red text colours, this follows the conventions of the dance genre as the text colours tend to be either whites blacks or reds.







2:Text style and font. At 0:01 we can see a chalk style of text and a big font, this therefore implys that the film is urban and this therefore follows the conventions of the dance genre as most films are typically set in urban/suburban settings.







3:setting and location. At 1:40 we can see the stage which is used in the opening sequence to show the dance championship scene we included, this is conventional because big spacious areas, more specifically stages areans and dance studios are used to show the dance championship scenes.





4:clothing and costume. At 0:18 we can see david's characters costume, this follows the convention of the genre as most characters costumes tend to be cheap clothes that can be used to dance in very easily, specifically trainers tracksuits tshirts vests etc, which David is shown wearing.




5:title name. At 0:03 we can see the title name "Live2Dance" this is conventional to the dance genre as many films such as streetdance 3d tend to have a reference to dance in their name or numbers and appear to be an urban version of normal words.




6:colour adjustment (editing). At 0:15 we can see the colour for David's scene to be a black and weight coloured scene, this therefore follows the conventions of the scene as colour editing is used in many flashback scenes in the opening sequences however we also broke away from the conventions as we went black and white whereas most other dance films use a orangeish tinge colour for flashback scenes.





7:lighting. At 1:21 we can see dark lighting , this breaks the conventions of the dance genre as most films in the dance genre tend to have bright lighting and not dark lighting unless its a night time scene.






8:transitions. At 1:37 we can see a transistion , fade to white this breaks a convention of the dance genre as most dance films tend to avoid the use of transitions as they dont flow with the scenes very well , an exception to this in recent time could be streetdance 3d , which features alot of transistions.






9:genre. This film follows the conventions of the genre as at 0:06 we can see someone dancing with feet , this follows the conventions of the genre as scenes of people dancing are usually quite a major part to show a film is part of a genre/ especially a dance film.


Monday 28 February 2011

Foundation portfolio evaluation: Q1: In what ways does your media product use , develop or challenge forms and conventions of real media products.(Part 1 of 2)

For this question i am going to analyse our coursework and exsisting media productions of the Dance/street dance film genre and compare what we have done to follow the conventions, and what we have done to break them.

first of all i have looked at streetdance : http://www.youtube.com/watch?v=VQ4EGbDAQ9Q
and analysed the movie and wrote about how that film follows the genre/conventions of the dance genre.

1:Text colour. At 1:38 we can see the text being white, this follows the conventions of the genre as most dance films have white/black or red text for the characters names , this therefore follows the conventions of the genre.

2:Text style and font. at 1:38 we see a "chalk" style of font used for the character "carly"'s name it also recurs as it again appears at 1:43 and so on when we saw more of the characters appearances in the opening sequence. This follows the conventions of the genre as in many/most dance films we see a "urban" or chalk style of text/font used in the opening scenes of the films.




3:setting and location. At 3:16 we can see "Uk streetdance championships, this follows the conventions of the genre as the story usually consists of the characters entering a dance competition to better their lives, the location therefore consists of urban areas also shown in several clips which as used as sort of transistions between the scenes (i.e 1:26)





4:clothing and costume. At 1:56 we see a group of streetdancers performing a dance, they are seen wearing similar coloured clothes but they are primarily wearing baggy trousers , vests, big t-shirts this typically follows the conventions of the genre as in most/many dance films we see the characters wearing baggy "urban" clothes, especially in group dance scenes we see them all wearing the same clothes.



5:title name. At 1:19 we can see the title "StreetDance" in black and bold writing, this breaks the conventions of the genre as most dance films usually have the text for the titles in a chalk style, therefore the film differentiantion itself from the other films in the dance genre.



6:colour adjustment (editing). At 0:36 we can see the colour looks very faded , even "old" style ,this could be used to represent a flashback which is prominent in alot of dance genre films and is usually used to show off example of people dancing to help set the scene with narration over the top.




7:lighting. At 0:27 we can see the lighting is mostly dark with a few spotlights this is different to most dance films in the genre as most would have the scene with full lighting but this film is breaking the conventions by having the first scene in the film having mostly dark lighting.



8:transitions. At 0:33 we can see a fade to black between the scene where the lights turn on and the scene where the group start to dance, this is used to break the conventions as most other dance films just show other locations and dont use any transistions such as fade to black inbetween the scenes.




9:genre. At 0:55 we can see a group of people about to dance, this follows the conventions of the genre as most of the dance films produced show street dance as opposed to ballet. Therefore following the conventions of the genre

Tuesday 8 February 2011

summary of what we did in the lesson - 1/2/11

Typical conventions of dance genre research from 1/2/11

The typical conventions of the dance genre opening scene usually consist of scenes of dancing followed by flashbacks of dancing/ the main characters past which then has the characters name appearing and sets the motive/ pace/ storyline of the film (i.e step up 2) . 

fonts: Urban chalk style          
duration: 1 second/ 3-10 for the dancers
placement on the screen: centre of the screen
content: clips of street dancers 


However some of the films don't follow the conventions i.e Honey which starts off in a bar in a nightclub with the main character but doesnt tell you the storyline in the first few minutes nor does it have any dancing in the first 2 minutes of the film it also uses 


Fonts: block capitals , blue , has a shining effect going across it. 
Duration :1/2 seconds each.
Placement on the screen: bottom right corner of the screen with some more towards the middle and Bottom left of the screen. 
Content: actors, production company , "soundtrack by"  

Links to opening scenes watched:
http://www.youtube.com/watch?v=LAobq7g4p9I (honey)
http://www.youtube.com/watch?v=kUhNRkRAaSM (step up 2 the streets )

Tuesday 1 February 2011

Title sequence convention research.

 The typical conventions of the dance genre opening scene usually consist of scenes of dancing followed by flashbacks of dancing/ the main characters past which then has the characters name appearing and sets the motive/ pace/ storyline of the film (i.e step up 2) . However some of the films don't follow the conventions i.e Honey which starts off in a bar in a nightclub with the main character but doesnt tell you the storyline in the first few minutes nor does it have any dancing in the first 2 minutes of the film.


Links to opening scenes watched:
http://www.youtube.com/watch?v=LAobq7g4p9I (honey)
http://www.youtube.com/watch?v=kUhNRkRAaSM (step up 2 the streets )

Monday 31 January 2011

Transitions

today group 4 edited some of the clips and added transitons to the opening scene, we have nearly finished the editing.

Tuesday 25 January 2011

Rough cut -24/1/11

This is a screenshot took on the 24/1/11 this screenshot shows our rough-cut of the opening sequence (all the footage in order as shown in the story boards) 


In the lesson, my role was to cut down some of the scenes so that we could reduce some of the time along with changing the contrast saturation etc to make the scenes look better and improve the quality of the opening sequence.


I have learned how to cut down scenes and change the saturation etc.


We have changed some ideas from our storyboard for instance we firstly got rid of the "8 months later" and also changed several scenes round to fit with the voice over better. 


To finish this opening sequence we still need to cut down alot of time , add in transistions and do the credits , along with add in the music for the dance scenes we have this is due to the cameras not being the best quality so therefore we have to edit the scenes to improve them.  

Thursday 20 January 2011

Filming/Blog update: 20th jan 2011.

so far since monday we have filmed several more scenes in the opening scene. We are also all staying back tonight along with steve to finish off the remaining scenes that need to be done, (i.e the dialoug scenes and fight scene) this should be finished off in time for tomorrow so that we can all proceed to begin editing from monday onwards.

This is also a schedule from monday/tuesday that was made outlinging what we need to film and whats been done.


What?When?Who?
Voice Over10.01.11Vikkie, YaseminDONE
Dancing Feet10.01.11Vikkie, YaseminDONE
Curtain Scene Backstage18.01.11Andrew, DavidDONE
Film Opening Titles19.01.11Vikkie, Yasemin, Andrew, DavidDONE
Backstage Scene 20.01.11Vikkie, Yasemin, Andrew, DavidDONE
Start Editing Credit Title24.01.11 Andrew, David
Edit footage and tweak.24.01.11Vikkie, Yasemin, Andrew, David   

Monday 17 January 2011

Filming/blog update : 17th january 2011

Our group are plannng to continue our filming this week , however we need to ensure that we can get all the actors we need and if we can get locations avaliable for filming, were preferbly planning to film after school.

Saturday 1 January 2011

Production schedule for filming version 1.

1.     Locations List:
a.     Maysebrook Park
b.    Boothroyd Hall
c.     Dance Studio

2.     Prop List:
a.     CD Player

3.     Costume List:
a.     Trainers
b.    Combats
c.     Jogging Bottoms
d.    Shorts
e.     T-Shirts
f.      Hoodies
g.     Vests

4.     Actors List:
a.     Vikkie Heed
b.    David Preston-Rider
c.     Steve Hobday
d.    .
e.     .

5.     Equipment List:
a.     CD Player
b.    Camera
c.     Charger
d.    Tripod
e.     Storyboard
f.      Lighting
g.     Dance Studio

Were also looking at a time frame of a few days for filming, however some of the actors we wish to use are only available during the weekends which means we have to arrange times and specific days to which we can film.